If you are unfamiliar with it, last summer Coke kicked off an extremely simple, but incredibly effective marketing campaign. On individual serving bottles they started printing labels with names. The idea is to support conversations between users to get Coke on social media, plus straight out get people to buy more with friends and families names. Last year when I visited the Laura Ingalls Wilder Museum in Walnut Grove, Minnesota I saw they had collected the named bottles for our favorite sisters Mary, Laura, and Carrie.
I saw this as a thrown down gantlet. This summer my goal is to get the whole Charles, Caroline, Mary, Laura, Carrie, Grace, Jack, and heck let’s throw Manly on the list. My first success was Caroline. Please take photos of your bottles and tag me in on Facebook and Twitter @TrundlebedTales.
Sarah S. Uthoff is the main force behind Trundlebed Tales fighting to bring the History, Mystery, Magic and Imagination of Laura Ingalls Wilder and other greats of children’s literature and history to life for a new generation.Attend one of her programs, schedule one yourself, watch her videos, listen to her podcast, and find her on Facebook, Twitter, Google+,LinkedIn, and Academia.edu. She is currently President of the Laura Ingalls Wilder Legacy and Research Association. Professionally she is a reference librarian at Kirkwood Community College and director of the Oxford (Iowa) Public Library.