Another experience at one of our family theme meals was comparing Frosted Flakes.
Post Cereal Company recently came out with a temporary retro line of cereals. They are offering classic examples of Post Toasties Corn Flakes, Frosted Corn Flakes, and Os.
Everyone in the family could tell them apart and successfully identified which was which. Compared to the Frosted Flakes the Post Toasties were a different color and a thicker, rounder shape. I don’t know how accurately this reflects their product in 1910, but it was interesting to try them.
The box informs us “In 1895 a sprightly entrepreneur named C.W. Post was inspired to launch a cereal company out of his personal belief that food should contribute to one’s well-being. C.W. used print advertising and cents of coupons, revolutionary techniques at the time to catapult the ‘Post’ name nationwide. His first cereal launched were Grape-Nuts and Post Toasties.”
UPDATE: Sadly given the level of interest this post has generated it doesn’t seem like you can currently buy Post Toasties. Post does provide a history of the company with product introduction dates, but not much in the way of product end dates which are just as interesting.
I also found a website for ceral fans that shared more information about Post Toasties.
Sarah S. Uthoff is the main force behind Trundlebed Tales fighting to bring the History, Mystery, Magic and Imagination of Laura Ingalls Wilder and other greats of children’s literature and history to life for a new generation.Attend one of her programs, schedule one yourself, watch her videos, listen to her podcast, and find her on Facebook, Twitter, Google+, LinkedIn, and Academia.edu. She is currently acting President of the Laura Ingalls Wilder Legacy and Research Association. Professionally she is a reference librarian at Kirkwood Community College and director of the Oxford (Iowa) Public Library.